Detroit Design 139

Adaptive Reuse

Campbell Ewald

Creative Space for a Creative Team

Advertising agency, Campbell Ewald, breathed new life into a 100-year old building, setting a precedent for repurposing long vacant Detroit buildings.

Project Details

Submitted By:

  • Location: Foxtown
  • Project Size: 122,000 SQ FT
  • Completion Date: 2014
  • Client: Campbell Ewald
  • Neumann/Smith Architecture
  • Office

Breaking the Box

A four-story LED screen with the ability to add customized messaging and imagery provides visual impact, fills the height of the atrium, and creates a “WOW” factor. An ideation room with two “treehouses” are suspended from the ceiling, only accessible by a ship ladder. This provides employees their own private meeting space. Bench furniture configurations and minimal fixed rooms were selected by Campbell Ewald to create a more open and collaborative office environment. Creative use of recycled materials includes the incorporation of wooden pallets, locally salvaged wood doors, and reclaimed barn wood.