Privacy Policy

This Privacy Policy governs the manner in which Bedrock Management Services LLC (“Bedrock,” and together with the affiliated legal entities that own various properties managed by Bedrock, “we,” “us,” or “our”) collects, uses, and shares personal information when you use Bedrock’s website at www.bedrockdetroit.com and other websites that we manage in connection with our operations (collectively, the “Sites”), including all content, information, and functionality available through the Sites, and as part of Bedrock’s property management operations (hereinafter collectively referred to as the “Services”). We respect the privacy rights of prospective customers, clients, and other individuals, and we hope that this Privacy Policy helps you make an informed decision about sharing personal information with us.

Your Acceptance of These Terms

By using our Sites and Services, you agree to the terms of this Privacy Policy, as they may be amended from time to time by us in our sole discretion by posting an updated Privacy Policy on our Sites. This Privacy Policy applies to all users of the Services. By providing information to us, you understand and consent to the collection, maintenance, processing, and transfer of such information in and to the United States and other countries and territories, in accordance with United States law.

Collection, Use & Sharing of Information

In order to visit our Sites, for us to provide you with our Services, and to fulfill other purposes as outlined below, we may need to collect and process some personal information.  “Personal Information” is information that is reasonably capable of identifying you, and we have provided specific examples of the Personal Information we may have collected about you below. Personal Information does not include de-identified or aggregated information, which is information in which identifiable information is removed and that cannot reasonably be used to identify an individual.  We may use and share de-identified or aggregated information for any purpose.

Categories of Personal Information We Collect:

• Identifiers, such as name, postal address, telephone number, unique personal identifier, internet protocol address, email address, government identification numbers, financial account information, photographs, or other similar identifiers.

• Demographic information, such as race, national origin, citizenship, marital status, physical or mental disability, or sex (including gender or gender identity).

• Commercial information, including products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

• Professional or employment information may be gathered from use of our Services, including information about employers, job titles, and income.

• Internet or other similar network activity, including browsing history, search history, links, and information regarding your interaction with an internet website, application, or advertisement. This information may be collected notwithstanding the use of do-not-track browser signals or settings.  Our Sites utilizes cookies, which are pieces of information that a website transfers to your computer’s hard drive for record-keeping purposes.  Cookies assist us in identifying your preferences when you visit our website and prevent you from having to reenter your information every time that you visit our website.

• Geolocation data is gathered when users interact with our Sites as IP addresses are obtained during such interaction, and IP addresses provide information about users’ approximate location.

• Profile information, such as inferences drawn from Personal Information reflecting a user’s preferences, characteristics, behavior, attitudes, intelligence, abilities, and aptitudes.

Categories of Sources for Personal Information We Have Collected:

• We have collected Personal Information from users of the Services through their direct interactions with our Services.

• We have collected Personal Information from affiliated legal entities that own various properties managed by Bedrock.

• We have collected Personal Information, such as technical data, usage data, and internet and other similar network activity, through automated technologies and users’ interactions with our Services and from service providers.

• We have collected Personal Information from service providers and third parties who assist us to provide our Services, including property management and marketing partners, data brokers, and licensors.

Our Business or Commercial Purposes for Collecting Personal Information and Categories of Third Parties to Whom the Information was Disclosed:

• Identifiers are collected to market to individuals, provide users with our Services, to improve the quality, safety, customization, and security of the Services, to administer your account and process your requests and payments related to the Services, and to respond to direct inquiries.  We may share identifiers with affiliated companies, our service providers that assist us to provide users with the Sites and Services, advertising networks, and data analytics providers.

• Demographic information is collected to market to individuals, provide users with our Services, and to improve the quality, safety, customization, and security of the Services.  We may share demographic information with affiliated companies, our service providers that assist us to provide users with the Sites and Services, advertising networks, and data analytics providers.

• Commercial information is collected to market to individuals, provide users with our Services, to improve the quality, safety, customization, and security of the Services, to administer your account and process your requests and payments related to the Services, and to respond to direct inquiries.  We may share commercial information with affiliated companies, our service providers that assist us to provide users with the Sites and Services, advertising networks, and data analytics providers.

• Professional or employment information is collected to market to individuals, provide users with our Services, to improve the quality, safety, customization, and security of the Services, and to administer your account.  We may share professional or employment information with affiliated companies, our service providers that assist us to provide users with the Sites and Services, advertising networks, and data analytics providers.

• Internet or other similar network activity is collected to market to individuals, to provide users with our Services, to improve the quality, safety, customization, and security of the Services, to detect security incidents, and to protect against malicious, deceptive, fraudulent, or illegal activity.  We may share internet or other similar network activity with affiliated companies, our service providers that assist us to provide users with the Sites and Services, data analytics providers, and advertising service providers to serve relevant advertisements and obtain analytics information concerning our advertising. We allow third parties to provide analytics services and serve advertisements on our behalf across the web and in mobile applications.  These third parties may use technologies, including cookies, web beacons, and other technologies to collection information about your use of our services, including your IP address, web browser, mobile network information, pages viewed, time spent on pages, links clicked, and conversion information.  In some cases, the information in these cookies and other technologies may be linked to other data we collect about you, such as your email address, which we may share in hashed or encrypted form.  This information may be used by us and third parties to: (1) conduct research and diagnostics to improve our content, protects and services; (2) deliver content, including ads relevant to your interests on our website; or (3) measure and analyze the performance of our services.

• Geolocation data is collected to market to individuals, to provide users with our Services, to improve the quality, safety, customization, and security of the Services, to detect security incidents, and to protect against malicious, deceptive, fraudulent, or illegal activity.  We may share geolocation information with affiliated companies, our service providers that assist us to provide users with the Sites and Services, data analytics providers, and advertising service providers to serve relevant advertisements and obtain analytics information concerning our advertising.

• Profile information, is collected to market to individuals, provide users with our Services, to improve the quality, safety, customization, and security of the Services, and to administer your account.  We may share profile information with affiliated companies, our service providers that assist us to provide users with the Sites and Services, advertising networks, and data analytics providers.

In addition, where consistent with applicable laws and regulations, we may disclose Personal Information in all categories above:

• to prepare, negotiate, or perform a contract with you;

• to respond to subpoenas, court orders, or other legal process otherwise required by law or the competent government or judicial authorities;

• to establish or preserve a legal claim or defense;

• in connection with a sale, merger, or consolidation of our business or other transfer of our assets, whether voluntary or by operation of law, or with an entity who is otherwise deemed to be our successor or transferee; or

• to prevent fraud or other illegal activities, such as willful attacks on our information technology systems.

Choices and Access Concerning Personal Information

Your choices regarding our use and disclosure of Personal Information

We give you certain choices regarding our use and disclosure of your Personal Information for promotional purposes.  You may opt out from receiving electronic communications from us by contacting us at privacy@bedrockdetroit.com.  If you no longer want to receive promotional-related emails from us, you may opt out according to instructions in such communications.  Please note that if you opt out of receiving marketing-related messages, we may still send you important administrative messages.

Access, change, or deletion of Personal Information

To the extent applicable law provides you with the right to review, correct, update, or delete Personal Information that you previously have provided to us, please contact us at privacy@bedrockdetroit.com.  We will respond to your request consistent with applicable law.

Data Integrity and Retention

The security of your Personal Information is important to us.  We employ reasonable organizational, technical, and physical safeguards designed to protect the Personal Information we collect.  However, security risk is inherent in all internet and information technologies, and we cannot guarantee the security of your Personal Information. If you have a user account for our Services, you are solely responsible for maintaining and protecting the confidentiality of your account username, password, and other account information in your possession.

We will only retain your information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for your information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure of your information, the purposes for which we process your information and whether we can achieve those purposes through other means, and the applicable legal requirements.

Data Relating to Children Under 13

Our Services are not directed at, and we do not knowingly collect Personal Information from, anyone under the age of 13 (or such other age as may be restricted under local law). If we are made aware that we have received such information, or any information in violation of our policy, we will use reasonable efforts to locate and remove that information from our records.

Third-Party Links and Websites

Our Services may contain links to other websites.  If you use these links to leave our Sites, you should note that we do not have any control over that website, and that website’s privacy practices are not governed by this Privacy Policy.  You should exercise caution and review the privacy statement applicable to such websites to learn more.

Changes to this Policy

Please note that this Privacy Policy may change from time to time. We reserve the right, at our discretion, to change, modify, add, or remove portions from this Privacy Policy at any time.  We recommend that users of our Services periodically review the most up-to-date version of the Privacy Policy available at www.bedrockdetroit.com/privacy-policy.  If you have any additional questions or concerns about the Privacy Policy, please contact us at privacy@bedrockdetroit.com.

Updated: October 6, 2020